Text: Jiří KrálPhoto: Lucie Robinson / Ilja Hubálek
While changes creep into formal fashion rather slowly, casual fashion is far more dynamic. Its evolution is not random, however – it often responds to changes in lifestyle or the public mood. Men's casual shirts are undergoing a major transformation, stepping into summer with new colours and a greater emphasis on comfort.
Serve the casual shirt as the "main course"
Casual shirts are stepping into the spotlight this year – they are more colourful and feature bolder prints. Quite often they are the element of an outfit that attracts the most attention. One of the reasons is the retreat of the tie, which we now see only rarely in casual fashion. That is why we often encounter shirts with a concealed button-down or a stand-up collar, giving the wearer the chance to accentuate their style with a tasteful pocket square in the jacket.
Greek motifs take the lead
The main inspiration behind the casual shirts this season is the untamed landscape of a Greek summer. Their prints feature motifs such as the sea, wild flowers, citrus fruits, almond shells, wine and tropical fruit. Aquamarine and antique white are moving to the fore, representing the freshness of the Greek climate, crisp air and the scent of sea salt.
Comfort, lightness and carefree ease
A typical hallmark of casual summer shirts is the emphasis on comfort, lightness, relaxation and a carefree feel. The patterns are colourful and creative – yet never aggressive, rather soothing in impression. In terms of construction, the shirts are very light, airy and pleasant to the touch, ensuring the wearer maximum comfort.
Order lightweight summer shirts from our new collection directly in our e-shop. Welcome summer in new colours!
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